USA Wine Traders to open Paramus store on Oct. 15

USA Wine Traders will open a new nearly 11,000-square-foot store in Paramus, New Jersey, on Oct. 15 at 669 NJ-17. The Route 17 South location adds wine, spirits, beer, non-alcoholic options and delivery ahead of the holiday season.

Why it matters: - The new Paramus store gives Bergen County shoppers another local option for wine, spirits, beer and non-alcoholic beverages ahead of the holiday season. - The location is designed to serve both quick-stop shoppers and customers buying for gatherings, gifts or larger events. - The opening expands USA Wine Traders’ footprint in New Jersey and adds a new destination on Route 17 South.

What happened: - USA Wine Traders said its new Paramus location at 669 NJ-17, Paramus, NJ 07652, is scheduled to open Thursday, Oct. 15, 2026. - The store sits on Route 17 South at the former Party City and Spirit Halloween site. - The nearly 11,000-square-foot store includes ample parking. - The retailer will serve shoppers in Paramus and surrounding Bergen County communities.

The details: - The store will stock fine wines, premium spirits, whiskey and bourbon, tequila, craft and domestic beers, ready-to-drink cocktails and non-alcoholic beers, wines and spirits. - Everyday favorites will also be available. - The wine selection is aimed at everyday meals, weekend entertaining and special occasions. - The spirits assortment will include choices for sipping, mixing cocktails and gift-giving. - Beer and ready-to-drink cocktails will add options for game-day gatherings, casual get-togethers and celebrations. - Non-alcoholic selections are meant to support alcohol-free alternatives and mixed-preference gatherings. - The store will offer knowledgeable customer service to help shoppers choose by style, price point and occasion. - Delivery will be available, with ordering and availability information provided through the store. - The store website is the company’s website. - Store hours will be Monday through Saturday from 9 a.m. to 10 p.m. and Sunday from noon to 8 p.m. - Store contact information listed by the retailer includes (865) 432-0702 and winetradersparamus@gmail.com.

Between the lines: - The store’s mix of alcohol, non-alcoholic beverages and delivery suggests USA Wine Traders is targeting both planned entertaining and everyday convenience. - The Route 17 South site offers a familiar retail location with parking and broad category selection, which may help drive traffic from nearby communities. - The opening timing appears aimed at capturing demand before Thanksgiving, Christmas and New Year’s Eve.

What's next: - USA Wine Traders Paramus will begin serving customers when the store opens on Oct. 15. - The retailer is positioning the location as a Bergen County shopping option throughout the holiday season and beyond. - Shoppers seeking delivery details can contact the store or check the website for ordering information.

The bottom line: - USA Wine Traders is adding a large, multi-category beverage store in Paramus just as holiday shopping and entertaining ramps up.