Last Rep starts Texas distribution of hemp recovery drinks

Last Rep is moving its hemp-derived THC and CBG athletic recovery beverages into Texas, its first major expansion beyond Florida. The rollout comes six months after the company launched and adds a new test of demand for alcohol-alternative drinks aimed at active consumers.

Why it matters: - Last Rep is using Texas to scale beyond its Florida base and test broader demand for hemp-derived recovery beverages. - The expansion targets a large fitness and sports market where alcohol alternatives are gaining traction. - The move could help Last Rep turn early regional momentum into a wider retail footprint.

What happened: - Last Rep began distribution across Texas on July 16, 2026. - The St. Petersburg, Florida-based brand called the move its first major expansion outside Florida. - The company launched six months ago and first built momentum with its Orange flavor earlier this year. - Last Rep was founded in 2026 in the Tampa Bay area.

The details: - Last Rep makes hemp-derived THC and CBG athletic recovery beverages for athletes and active adults. - The drinks are designed as a post-workout beer alternative without alcohol, calories or next-day drag. - Texas retail availability will come through regional distribution partners. - Last Rep said additional flavors and markets are planned for the second half of 2026. - The brand has also grown through Gulf Coast retail placements, direct-to-consumer sales at lastrep.com, and gym and wellness partnerships. - Last Rep products are made with federally compliant hemp-derived cannabinoids. - The beverages are third-party lab tested and intended for adults 21 and over.

Between the lines: - The Texas launch signals a shift from early brand building to a wider commercial push. - The company is leaning on Texas' size and fitness culture to accelerate distribution. - The broader category is being shaped by consumer demand for alcohol alternatives that fit an active lifestyle. - Jason Ashton, Last Rep co-founder, said Texas was the obvious next move because of the state's hemp beverage market and sports culture.

What's next: - Last Rep plans to add more flavors and enter additional markets in the second half of 2026. - The Texas rollout will serve as a key indicator of whether the brand can expand beyond its home state at scale.

The bottom line: - Last Rep is betting Texas can turn an early Florida success into a national growth story.